Nestle Coffee-mate
I was part of the winning team to pitch a 6-month advertising campaign to Nestle Coffee-mate. We presented a marketing plan, 4
TVC's, 5 print ads, a website, social media application and an event. My biggest contributions were the concepts and execution of the creative materials.
Precision Care Physical Therapy
I've closely worked with PCPT for all their marketing and creative materials from corporate identity to promotional materials to social media application. I provided art direction for all the materials and headed the development of the
website.
The Garden Plaza
This is a corporate identity project I worked on as part of my requirements for my Advertising Arts (
BFA) degree. The assignment was to recreate the identity of a local hotel and improve it's image by redesigning company logo and apply it to numerous business collaterals. I also prepared several mock-ups for my presentation.
The Glamour Zone
TGZ is a Singapore-based fashion blog. I headed the redesign of the logo and the website. Both the logo and website were given updated looks to embrace the evolving blogging industry and to give TGZ a place in it's niche.
CB Room Recording Studio
I provided art direction for the logo design of the CB Room Recording Studio. I also headed both the design and development of the
website of the studio.
INFARMCO Group of Companies
I worked as the in-house designer for INFARMCO for 2 years. Upon entering the company, their logo had just been redesigned after 25 years. I headed the redesign of business collaterals for their corporate identity for all 11 subsidiaries of the company. I also designed promotional materials for the company which are used in tradeshows.
